Meet Gemma Hutchinson
Operations Director at Purseglove Property
Gemma Hutchinson is the operational backbone of Purseglove Property. As our Director and COO, she’s been quietly shaping the way we do things for over 15 years. Not only does she have hands-on experience managing HMOs and overseeing tenancies, but her leadership has also helped to shape our values and commitment to doing the right thing.
Property management that puts people first
Gemma’s background
Gemma didn’t take a traditional path into business – in fact, running a company wasn’t part of the plan at all! But when she found herself growing a property business with her husband Rich, she realised she had a knack for navigating investor expectations and managing tenant relationships.
Her background may be unconventional, but that’s what makes her approach so effective. She’s spent years handling tenancies, resolving disputes and shaping business operations, and she’s now perfectly positioned to help our clients manage their growing property portfolios and steer Purseglove Property on the path to success.
Gemma’s strengths
Gemma has a talent for staying calm under pressure and finding practical solutions to complex situations. Her people-focused approach has shaped the way Purseglove Property operates day to day:
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Building a culture of trust and clear communication: Whether it’s coordinating shared living arrangements or managing the expectations of tenants, landlords and team members, Gemma makes sure everyone stays informed, supported and on the same page.
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Solving problems early, before they grow: From handling maintenance issues to resolving disputes or navigating regulation changes, Gemma takes a proactive approach that keeps things running smoothly and avoids unnecessary stress later on.
“Tenants, landlords, team members… Everyone's got something going on. Learning to manage all of that has shaped the way we do business.”
Gemma Hutchinson
An expert in HMO management
Managing HMOs comes with its challenges – think multiple tenants, shared spaces, strict regulations and constant coordination. But Gemma has mastered the art of juggling these demands with practical, effective solutions. That’s why Purseglove Property is now recognised as a gold standard in HMO management.
“Running HMOs is about staying on top of the little things before they become a problem. Getting the basics right keeps everything running smoothly.”
Gemma Hutchinson
Making a difference in the community
Gemma is also hugely passionate about our work in the community. Under her guidance, we’ve worked with:
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The East Midlands Combined County Authority on tackling regional homelessness
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YMCA and Framework to support vulnerable individuals with safe, stable housing
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Local councils and the NHS to house overseas healthcare workers
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Investors who want to play a part in solving homelessness
“We believe that when tenants are happy and feel looked after, it brings about the best outcomes for everyone involved.”
Gemma Hutchinson
What keeps Gemma motivated?
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Creating a well-run, ethical property business
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Supporting tenants through difficult times
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Developing and leading a strong, capable team
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Finding simple, effective solutions to complex challenges
Outside of business hours
Here’s what Gemma gets up to when she’s not managing our business operations or working with tenants, investors and local authorities:
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Exploring human behaviour and psychology through books and podcasts
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Staying active and connected through CrossFit
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Recharging in the garden or enjoying quiet time outdoors
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Prioritising time with family and close friends
Want to work with Gemma Hutchinson?
Gemma brings over 15 years of hands-on experience to property management and HMO management, and she always takes a people-first approach.
Partner with Purseglove Property today for support managing your investment properties. From navigating compliance to creating great tenant experiences, we can help make your investment work harder for you.
Get in touch